How Panzura Freedom NAS and Vizion.ai Have Enhanced Goop’s Business Processes
Goop, a modern lifestyle brand develops content and curates products across beauty, fashion, wellness, and home. With hundreds of products in their database, goop IT team needed an efficient way to manage a large collection of files, apps and data. The goop IT team soon realized it was struggling with its legacy NAS system. With over 300 employees and little IT infrastructure in place, goop’s senior manager of Technology Infrastructure Lee Patrick McIntire knew that they needed a new solution. Enter Panzura Freedom NAS, which provided goop with scalability, ease of use, and speed.
Challenge: Default file syncs creating
slow speeds and consuming too much
Prior to the implementation of Panzura Freedom NAS, goop struggled with data sprawl. Data was sitting in silos and the team did not know which data lived where. They were using multiple sources including a small QNAP NAS, floating hard drives and Dropbox for their storage needs. It was challenging to get file access/permissions and they had different ways of syncing files. For example, there were multiple instances when a new employee would start at goop, and Dropbox would automatically sync everything stored on file host to their hard drive, leaving them with little to no leftover storage after their first day. There were also collaboration issues between the web producers and photo and video retouchers due to latency. The teams struggled with poor speed whenever they would share, download, and re-upload large media files to Dropbox. Compounding the challenge, there was no server room on site due to the company’s limited physical space. In fact, goop’s QNAP NAS was housed in the CFO’s closet as a makeshift local file server prior to the company’s recent move to a new office building.
Panzura Freedom NAS Delivers Speed,
Scalability and Ease of Use
Goop was looking for a solution that they could scale up as their business grew. They also envisioned improving and personalizing the customer experience by matching the most relevant messaging and images based on machine learning. This included customization at a regional level based on various parameters such as seasons, event differences et al. Moreover, goop is an Amazon business and McIntire wanted a solution that would work with their current AWS architecture. To help enhance speeds for the video team,
With Freedom NAS, goop now has access to features like audit logging and active directory authentication. The team is able to aggressively cache the video team’s files so they don’t become bogged down with poor speeds and can work more efficiently. Freedom NAS also provides goop with the flexibility of having both a physical and virtual appliance at its fingertips. Being able to use Freedom NAS’s SMB share and NFS share gives employees the flexibility to access the same data, despite whether they’re accessing from a Mac, Windows, or Linux server. Freedom NAS consolidates all the company’s data into one location, giving goop just one space to manage. Moreover, goop gets a single consolidated file environment that can be accessed across the enterprise and be plugged into third party analytics engines.
Benefits: Consolidated files that can be shared efficiently and audit logging
Since goop implemented Panzura Freedom NAS, they have experienced many enhancements in their business processes. One example is the ability to more efficiently share photo assets. This helps streamline goop’s machine learning initiatives which allow them to more efficiently search within their asset library. Thanks to Freedom NAS, the company can make sure they have a clear audit trail and security policies around different sets of data. This empowers goop employees to determine how they secure and share their data while showing who has modified data in any way. Furthermore, goop now benefits from instant scalability, greater ease of use, and increased speed.
Amazon Web Services
Prior to the implementation of Panzura Freedom NAS, goop struggled with data sprawl. Data was sitting in silos and the team did not know which data lived where.
Created access to the same data from any operating system, as well as consolidated the file environment.