As we move into the age of enterprise hypercompetition, the cloud will play a key role in the collaboration between globally dispersed employees.
But as of now, aging cloud technology is undercutting their ability to collaborate. The longer this continues, the more the cloud is actually stifling business productivity and competitiveness, rather than driving it.
Hypercompetition has reduced the margin of competitive advantage between organizations so that it’s wafer-thin, and firms are racing in real time to exploit any advantage they have. This could include airlines adjusting ticket prices on a minute-by-minute basis, fast-food chains opportunistically discounting prices or gaming companies scrambling to get to market first.